Archive for June 26th, 2006
How should engineering consultancies market themselves?
Spotted in BSEE, White Young Green are now marketing themselves as “consultants to the built, natural and social environment”. Further investigation on WYG’s website finds that the full explanation is:
“White Young Green is an international multi-discipline consultant to the built, natural, social and economic environment.”
Without mentioning the world ’sustainability’ they have managed to encompass the [...]
