Archive for August 26th, 2006

The strange tale of the company who offered someone else’s services

I’m deep into some competitive analysis for BREEAM services at the minute and whilst browsing through some websites found this very odd example.
The chain of events went such:

Find a BREEAM for schools assessor using www.breeam.org
Find website addresses on the list of assessors
Go to Gifford website listed on the website
Use the prominent search box at the [...]