Archive for September 26th, 2006
Proof that you can’t scare people into going green
Condensed from the ESPRC press release:
New research published 25 September 2006 by the Economic and Social Research Council shows that positive, informative strategies which help people set specific environmental goals are far more effective when it comes to encouraging behaviour change than negatives strategies which employ messages of fear, guilt or regret.
Theories have long suggested [...]
