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Futerra’s 10 rules of sustainable communications

I recently came across Futerra’s ten rules of sustainable communications.  It’s a great little manifesto and reinforces the fact that you can’t scare people into going green.

1. Big picture - make connections, demonstrate long term thinking, blow myths
2. Technically correct - be trustworthy, provide transparency, give real facts
3. Be cool - be sexy, mainstream, non-patronising, brave - stand out!
4. Belong - join a massive worldwide change, start positive conformity, join a success
5. Only stories work - empathy and emotions are powerful, use stories to hold people’s attention
6. Optimism - sustainable development is achievable, avoid too much guilt
7. Glory button - ’sustainable development makes you a great person and we love you for it’
8. Change is for all - break stereotypes, use inclusive language and images, push mass ownership
9. We need more heroes - introduce icons to emulate - ‘be like me’
10. Personal circle - relate big ideas to everyday life, give them a familiar context

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