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Conversations in cyberspace

by mel starrs on November 27, 2007

in Blogging and social networks

I love blogging.  There are those who believe that it can be a little one sided, but for me, I find it an infinitely better communication tool than say, a letters page in a magazine, or even email.  Case in point, last week I expressed disappointment at Bovis’ BREEAM targets.

Andrew Kinsey (their senior environmental manager) dropped me an email with their press release, which goes into much more detail.  It appears Building magazine may have slightly under-reported the facts.  From the press release:

Design – All new build projects and major refurbishments of £5million or more in contract value achieve a minimum BREEAM VERY GOOD rating or equivalent and where our client’s aspiration meets our own aspiration of BREEAM Excellent or equivalent, we will deliver this rating by 2010.

That’s better.  And whilst I still think it’s a pragmatic, rather than trail-burning approach, I am impressed with the quality of the conversation we were able to have in a relatively short space of time.

Andrew is either scouring the internet for mentions of Bovis (by using keywords like I descibe here and here) or he’s a regular reader.  Every firm should be monitoring the internet for mentions of their name and responding in a timely and level-headed manner to those criticisms or comments.  It’s so easy to do, there really is no excuse not to.

Next time, I’d like to see Andrew (or whoever) drop a comment direct on to the blog, so when people come across the article in the future, they can see the response.  So perhaps blogging isn’t quite a conversation – but it does give the opportunity for comment and response, archived together for however long the page continues to exist in cyberspace…

  • http://www.bovislendlease.com Andrew Kinsey

    Mel,

    As requested, a comment!

    Nice article, and thanks for clarifying our target regarding BREEAM.

    Regards

    Andrew

  • http://www.bovislendlease.com Andrew Kinsey

    Mel,

    As requested, a comment!

    Nice article, and thanks for clarifying our target regarding BREEAM.

    Regards

    Andrew

  • mark brinkley

    >I love blogging.

    And we love your blogging as well, Mel.

  • mark brinkley

    >I love blogging.

    And we love your blogging as well, Mel.