Previous post:

Next post:

Green Hippocratic Oath?

by mel starrs on April 4, 2008

in Opinion, Theory and Comment

The guys over at HBR green have an interesting article on how business is evolving:

The once unassailable notion that corporations exist solely to maximize their shareholders’ returns is crumbling. Without a doubt, the dramatic scale and scope of the challenges presented by climate change will require the next generation of business leaders to adopt a more socially oriented professional identity.

Of course, there are leaders in this already – Google’s “Do no evil” springs to mind, but that’s on a company basis, rather than industry.

I know that either CIBSE or the engineering council have a clause in their membership which covers some of what HBR are talking about, but I can’t find it at the minute.  Can anyone point me in the right direction?

Unrelated, but I found a CIBSE blog whilst looking – the CIBSE membership blog by Fiona and Bobby can be found here.