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Moving targets

by mel starrs on June 16, 2008

in Accreditation, Funding & Targets, BREEAM, Green Building Rating

I’m rediscovering Dave Snowden after bouncing him off my RSS feeds in an overzealous fit of ‘relevancy’ during my MBA. Which seems odd now, as cognitive behaviour was one of my favourite topics in the modules where it was relevant. This post is worth reading for this sentence alone:

Humans display high ingenuity when you create a targeting system, and the ingenuity is focused on the form not the objective of the measurement system.

Last week I heard a cautionary tale where targets had resulted in unintended consequences, to the detriment of all parties involved.  Sadly, I don’t think the person telling the tale had recognised the link between the experienced outcome with the targets set, and it looked like they were heading off down the same path again. Which reminded me of that famous Einstein attributed definition of insanity:

Insanity: doing the same thing over and over again and expecting different results.

All of which sets me up nicely to review the newly revised BREEAM documentation which will be out later today (we hope).  Expect a write up in the fullness of time.