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Short versus long term thinking

by mel starrs on September 16, 2008

in Psychology & Marketing

What’s more effective? Thinking short term doom (100 months) or making an investment in long term thinking?

my gut feeling goes with the second – any thoughts? Hat tip to Paul Miller for The Long Now connection. That’s not to discredit the 100 months campaign, I just have reservations with their tone of message. Guess I’m an optimist rather than a pessimist.

  • http://www.zerochampion.com Phil Clark

    100 seems to be the number of the moment. I was at a seminar at Atkins this morning and they have launched a 100 week plan to make 5,000 of their staff “carbon literate” in the next two years.
    I would tend to agree – this x-amount of months or years before we all die stuff tends to put people off. You would appear to be a green glass half full type on my new sustainability swingometer – http://zerochampion.building.co.uk/2008/09/17/sustainability-swingometer/

  • http://www.zerochampion.com Phil Clark

    100 seems to be the number of the moment. I was at a seminar at Atkins this morning and they have launched a 100 week plan to make 5,000 of their staff “carbon literate” in the next two years.
    I would tend to agree – this x-amount of months or years before we all die stuff tends to put people off. You would appear to be a green glass half full type on my new sustainability swingometer – http://zerochampion.building.co.uk/2008/09/17/sustainability-swingometer/