Elemental

What I’ve been reading about:

• The future is bright (and it’s not greenwashed) | Tom Chance’s website – We need deep transformation on all levels, from the personal to the inter-governmental. But "deep green" messages about transformations in policy, infrastructure, values, even the basic organising principles of our economies are – to be frank – complex, uninspiring and disempowering.
  How can we sell a sustainable future in the most positive, uplifting way without lying about the solutions?
  Deep green solutions like Transition Towns won't ever complete the picture in time. They want us all to fundamentally shift our values and our way of life, and despite their best efforts I can only see a tiny minority of eco-geeks and early adopters getting involved in the next ten years.

mel starrs News greenwash, transition