Elemental

What I’ve been reading about:

• Inderpaul Johar of zer’o zer’o at the RSA – Great video interview with Indy of 3 yo company zer'o zer'o, talking about how zero carbon will only be possible through collective behavioural change. Also how architectural design now has to design around architecture, social models and business models. Innovative thinking!
• The First-Time CEO’s Recession Survival Guide – Start-up advice: "We set off with the same directions: tackle a big problem, listen to customers, work hard, pinch pennies, hire slow, fire fast. Still good advice. But I think we’ll have different advice for one another once we’ve come through this downturn, about how we had to change to survive."

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