Psychology & Marketing

RSA have animated Dan Pink’s talk on motivating employees. Well worth 10 minutes of your time to watch…

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The politics of sustainability

by Mel Starrs on January 11, 2010

in Psychology & Marketing

One would have to be living under a rock (or at least, abroad) not to have noticed that there will be a general election in the UK sometime in the next 6 months. What will this mean for the construction industry? Plenty of speculation about, but not much talk about actual political and economic schools […]

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The benefits of urban trees

by Mel Starrs on April 15, 2009

in Psychology & Marketing

I’ve been on a bit of a nature/biodiversity tip recently. Here’s a great list of reasons why trees should be included in urban design – some common sense, some more unusual – from the Forestry Commission’s London Region Trees and Design Action Group report “No Trees, No Future” Trees in the Urban Realm. Environmental Reduce […]

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The confirmation bias

by mel starrs on November 14, 2008

in Psychology & Marketing

I am fascinated with cognitive biases. I’ve mentioned the confirmation bias before and whilst reading The Black Swan by Nassim Nicolas Taleb (who is a big fan, as am I, of Kahneman & Tversky), I was reminded of the following statistic which I found in Mintzberg’s Strategy Bites Back by Spyros G. Makridakis (pg. 168): […]

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Short versus long term thinking

by mel starrs on September 16, 2008

in Psychology & Marketing

What’s more effective? Thinking short term doom (100 months) or making an investment in long term thinking? my gut feeling goes with the second – any thoughts? Hat tip to Paul Miller for The Long Now connection. That’s not to discredit the 100 months campaign, I just have reservations with their tone of message. Guess […]

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Hygiene and showers

by mel starrs on March 31, 2008

in Psychology & Marketing

I’m sure I was going to add something to this post, but it’s been in the drafts bin so long, I’ve forgotten what it might have been. Perhaps I was awaiting inspiration for a more witty blog title… Back in February last year Ben Casnocha had a summary of Herzberg’s concept of hygiene factors here. […]

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How to talk to a climate sceptic

by Mel Starrs on November 15, 2006

in Psychology & Marketing

Gristmill have a fantastic series of posts available here which give a myriad of responses to climate sceptics, including arguments against such nuggets as Global warming is a hoax and A warmer world will be better.  As we gear up for Xmas party schmoozing season, it might be a good idea to gem up on […]

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I recently came across Futerra’s ten rules of sustainable communications.  It’s a great little manifesto and reinforces the fact that you can’t scare people into going green. Big picture – make connections, demonstrate long term thinking, blow myths Technically correct – be trustworthy, provide transparency, give real facts Be cool – be sexy, mainstream, non-patronising, […]

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A fascinating summary over at EurActiv.com on why energy efficiency may not be the panacea some of us believed it to be. I’ve argued in the past that the way to reduce carbon is to start with the beginning and reduce the energy you use. However, some studies have looked at this in macroeconomic terms […]

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The Energy Saving Trust have embraced the power of Flickr to promote their campaign urging us all to save 20% of the energy we currently use. If, like me, you have hundreds of photos on Flickr, the site can be quite slow to load. You can also search for images of where you would like […]

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