Cognitive bias

The confirmation bias

by mel starrs on November 14, 2008

in Psychology & Marketing

I am fascinated with cognitive biases. I’ve mentioned the confirmation bias before and whilst reading The Black Swan by Nassim Nicolas Taleb (who is a big fan, as am I, of Kahneman & Tversky), I was reminded of the following statistic which I found in Mintzberg’s Strategy Bites Back by Spyros G. Makridakis (pg. 168): […]