communications

Links for April 22nd through April 26th

by Mel Starrs on April 28, 2012

in News

These are my links for April 22nd through April 26th: Exclusive: Contractors’ PFI school payments tied to green targets | Online News | Building – "Building understands the government is now planning to ensure that under its Priority Schools Building Programme (PSBP), expected to come to market in September after a six-month delay, the government […]

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Links for December 11th through December 17th

by Mel Starrs on December 18, 2009

in News

These are my links for December 11th through December 17th: Is global warming unstoppable? – Another nutty theory or not?: "Garrett says his study's key finding "is that accumulated economic production over the course of history has been tied to the rate of energy consumption at a global level through a constant factor." That "constant" […]

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Links for March 31st through April 6th

by Mel Starrs on April 7, 2009

in News

These are my links for March 31st through April 6th: Sustainable Design: What Do Europeans Know That We Don’t Know (But Should)?- 3/1/2009 – Building Design & Construction – "The respective roles of regulation and market forces are quite different in Europe from what we expect in the U.S. and Canada. That's one of the […]

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How to talk to a climate sceptic

by Mel Starrs on November 15, 2006

in Psychology & Marketing

Gristmill have a fantastic series of posts available here which give a myriad of responses to climate sceptics, including arguments against such nuggets as Global warming is a hoax and A warmer world will be better.  As we gear up for Xmas party schmoozing season, it might be a good idea to gem up on […]

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I recently came across Futerra’s ten rules of sustainable communications.  It’s a great little manifesto and reinforces the fact that you can’t scare people into going green. Big picture – make connections, demonstrate long term thinking, blow myths Technically correct – be trustworthy, provide transparency, give real facts Be cool – be sexy, mainstream, non-patronising, […]

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The Energy Saving Trust have embraced the power of Flickr to promote their campaign urging us all to save 20% of the energy we currently use. If, like me, you have hundreds of photos on Flickr, the site can be quite slow to load. You can also search for images of where you would like […]

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Turns out the message isn’t half as important as how the message is conveyed. Sounds rational, doesn’t it? I started writing this post with a view to reviewing carbon rationing but it quickly evolved into a lesson on communicating and persuasion. I’ll begin with a video of Mayer Hillman on YouTube from BBC Breakfast on […]

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Condensed from the ESPRC press release: New research published 25 September 2006 by the Economic and Social Research Council shows that positive, informative strategies which help people set specific environmental goals are far more effective when it comes to encouraging behaviour change than negatives strategies which employ messages of fear, guilt or regret. Theories have […]

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