Cluetrain revisited
October 27th, 2008
Ten years later, and still not everyone gets all of this. However, things are changing. Facebook has a lot to answer for. When my brother (a chef, so not often “connected” to the internet except by SMS) gets a twitter account, then I’ll know I can stop banging on about this stuff.
In the meantime, revisit the message of Cluetrain, brainchild of Chris Locke, Doc Searls, David Weinberger and Rick Levine via Michael Specht:
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