Futerra

Links for November 27th through December 2nd

by Mel Starrs on December 4, 2009

in News

These are my links for November 27th through December 2nd: Smart Vendors: Biomass Supply Chain (UK) – Innovation & Cleantech – Possibly interesting (but very expensive – £150!) report on biomass (not sure how independent the authors are?): "The future evolution of the UK biomass supply chain will be significantly impacted by the opening of […]

{ 0 comments }

Del.icio.us.ness

by mel starrs on April 29, 2008

in News

What I’ve been reading about: The Game Plan : A solution framework for climate change and energy. – Great Creative Commons slideshow on climate change (via Dave Pollard). The Greenwash Guide – Futerra's pdf (44 pp) on Greenwash is a guide on how to spot, prevent and avoid greenwash for consumers, companies and agencies. Bonus […]

{ 0 comments }

I recently came across Futerra’s ten rules of sustainable communications.  It’s a great little manifesto and reinforces the fact that you can’t scare people into going green. Big picture – make connections, demonstrate long term thinking, blow myths Technically correct – be trustworthy, provide transparency, give real facts Be cool – be sexy, mainstream, non-patronising, […]

{ 0 comments }