Marketing

Links for July 14th through July 16th

by Mel Starrs on July 17, 2009

in News

These are my links for July 14th through July 16th: Sustainable Homes – This could open the doors for more LA's to impose CSH (and BREEAM?) levels for planning conditions: "Chelmsford Borough Council requires that Code for Sustainable Homes Level 3 is achieved as a planning condition for new buildings. The developer appealed against this […]

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Cluetrain revisited

by mel starrs on October 27, 2008

in Blogging and social networks, Book Review

Ten years later, and still not everyone gets all of this. However, things are changing. Facebook has a lot to answer for. When my brother (a chef, so not often “connected” to the internet except by SMS) gets a twitter account, then I’ll know I can stop banging on about this stuff. In the meantime, […]

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Heuristics, theories and models

by mel starrs on October 20, 2008

in Opinion, Theory and Comment

Clearing out some MBA stuff and keep coming across snippets regarding models, heuristics and concepts which I want to keep for future reference. Here are some: theories are stable explanations for recurring phenomena theorising is “sense making” “there is nothing so practical as good theory” 3 stages to theorising: concepts (define) conceptual framework (description of […]

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These are my links for May 24th through May 25th: USGBC opens LEED 2009 up to public comment- 5/20/2008 9:16:00 AM – Building Design & Construction – The LEED Green Building Rating System was developed by USGBC to drive market transformation in the building industry by defining a consensus metric for leadership in green building […]

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Top 10 firms web presence

by mel starrs on March 20, 2007

in Uncategorized

Can you answer the following questions for your company’s website? How well marketed, and popular the website is How well designed and built the website is How accessible the website is, particularly to those with disabilities How satisfying the website is likely to be Silktide have a nifty little tool called sitescore which will give […]

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The logic of green buildings

by mel starrs on March 19, 2007

in Green Building Rating

A very positive pro-green building article here from Eric Corey Freed, a San Franciscan architect. For centuries, people understood how to use natural materials, thermal mass, insulation, and solar orientation to create comfortable shelter. One generation of “cheap” energy use has lost that ability. Tomorrow the sun will rise in the east and set in […]

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First we have what I class a ‘proper’ blog from Phil Clark over at Zero Champion (open comments, RSS, frequent posts, opinion, links). Then, the subscription firewall for many articles seemed to come down with much more content available for free. And now Building are embracing Second Life.  Second Life is one of those things […]

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Gristmill have a great post up on how to answer critics who attempt to label those who attempt a greener lifestyle as hypocrites: The merits of carbon offsets are hotly debated, so erring on the side of caution would mean abjuring all carbon-emitting activities. That rules out all non-self-propelled travel; it means going off-grid and […]

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Is all publicity good publicity?

by Mel Starrs on November 29, 2006

in News, Uncategorized

Watchdog have been uncovering rogue solar water heating traders over the past couple of weeks.  The question is – is this bad publicity or can the industry exploit this opportunity and put a positive spin on the situation by raising public awareness of the technology?  Watchdog couched the story as ‘Solar water heating is becoming the new […]

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::via Gristmill: The new Oxford American dictionary word of the year has been announced as ‘carbon neutral’: Being carbon neutral involves calculating your total climate-damaging carbon emissions, reducing them where possible, and then balancing your remaining emissions, often by purchasing a carbon offset: paying to plant new trees or investing in “green” technologies such as […]

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