Mayer Hillman

::via Guardian EA have released a list of the top 100 environmentalists EVER. Some favourites of mine included in the list (with ideas for Xmas list reading and viewing): 4. David Attenborough – Sunday nights just wouldn’t be the same without Planet Earth 5. James Lovelock – I’d recommend two of his books Revenge of […]

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Turns out the message isn’t half as important as how the message is conveyed. Sounds rational, doesn’t it? I started writing this post with a view to reviewing carbon rationing but it quickly evolved into a lesson on communicating and persuasion. I’ll begin with a video of Mayer Hillman on YouTube from BBC Breakfast on […]


The Change This Project has been on my radar (i.e. in my RSS feeds) for a few months now via the marketing guru Seth Godin. It’s hard to explain what Change This is (an ideas lab?) but the FAQ’s describe it as: ChangeThis is a new kind of media. It’s calm and thoughtful and direct […]

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