positive strategies

I recently came across Futerra’s ten rules of sustainable communications.  It’s a great little manifesto and reinforces the fact that you can’t scare people into going green. Big picture – make connections, demonstrate long term thinking, blow myths Technically correct – be trustworthy, provide transparency, give real facts Be cool – be sexy, mainstream, non-patronising, […]


Turns out the message isn’t half as important as how the message is conveyed. Sounds rational, doesn’t it? I started writing this post with a view to reviewing carbon rationing but it quickly evolved into a lesson on communicating and persuasion. I’ll begin with a video of Mayer Hillman on YouTube from BBC Breakfast on […]


Condensed from the ESPRC press release: New research published 25 September 2006 by the Economic and Social Research Council shows that positive, informative strategies which help people set specific environmental goals are far more effective when it comes to encouraging behaviour change than negatives strategies which employ messages of fear, guilt or regret. Theories have […]